PWA combines the capabilities of websites and mobile software that allow building an impressive user experience and increase user action and conversion rate. Nowadays, many companies have already been capitalizing on PWA’s extensive capabilities. As the demand for mobile has been increasing since its initiation, in fact, today the user choice is tilting more towards mobile devices in comparison with the regular desktop computers, which urges them to stick to a single place. According to QuoraCreative, over 80% of users used mobile devices to access the internet.
Looking at the demand, Website design services companies are diligently working towards focusing on the mobile device customers by developing various solutions that are native applications, responsive websites, and the trend going on that is Progressive Web App (PWA).
These are some advantages that show how you can use PWAs to benefit your business.
- Low Development Cost
Developing a native application for every target platform requiring the investment of the same amount of resources can prove to be a costly process for a company. A Progressive Web Application comes as a savior here as it doesn’t depend on any platform. To execute a PWA, one just needs a web browser, making it compatible with multiple devices. Thus preventing unnecessary investments in developing separate applications for each dedicated platform.
- Wide Customer Reach
PWA’s provide amazing website-like performance, including tremendous speed, and effective dataflow, making it suitable for Search Engine Optimisation to be found. The native application is difficult to discover, as its data cannot be used for SEO purposes. Thus, Progressive Web Apps facilitate the use of the application on any device regardless of the operating system, subsequently broadening the client’s reach.
- App Store Dependency
Progressive web apps do not require to be launched on Play Store or App Store, saving you from all the related problems, i.e. paying commission or abiding by every guideline, etc.
- Push notification
Push Notifications acts like a key weapon that companies use in their mobile apps to reach customers and serve them better for enduring promise. Despite living on the browser, the Progressive Web Apps can provide Push Notifications, empowering you to reach out to the target audience and gain lead conversions.
- App-like Look and Feel
The demand for mobile app has always overshadowed websites. Users admire the native applications for many reasons, such as its extremely simple interface, facility to use it offline as well as a personalized experience. Progressive Web App (PWA), which combines the Application and the website worlds, has come out as a victor for the users.
Progressive Web Apps are fast, and safe app delivered through the web. Website design companies nowadays are focusing more on PWAs, as it leads to higher customer satisfaction and adds value to your businesses. It fits well in the current market demand, brings about higher ROI.